Privacy statement

This section aims to explain how we collect data about our users, what we use or can potentially use this information for, as well as explain what you can do to control the use of this information.

What information is registered about you as a user

When you visit the J.B. Ugland website, we register various types of information about you as a user:

  • Your location, using IP address, location data or similar
  • Your web behavior, such as which pages you visit and how often, or products you order
  • Technical information about your browser and operating system

How we collect and store information about you

Information about you as a user is captured and stored using cookies. A cookie is a small file that can be stored on your computer. Your IP address is automatically anonymized and is not intercepted by our systems.

All data traffic between your browser and subcontractors' servers is encrypted, and is stored with strict data security requirements.

How we use the collected data

Data about your web behavior is used for several different purposes:

Tactical and analytical purposes - in order to learn from your and other users' behavior, we use the data so that we can improve the website's functionality, user experience and content.


To provide you with relevant and customized marketing offerings, we use the data to direct more relevant content to you. The Personal Data Act with associated licenses and the Marketing Act regulate further use of customer information for this purpose.

Marketing on other sites

With the help of cookies issued by third parties (3rd party cookies), you may experience receiving marketing messages from us, based on content and pages you have visited on our websites, so-called remarketing. These cookies contain only aggregated information and no information that can identify you as a user.

Your control over the use of information from your browser

Through settings in your browser, you can control whether you want to accept cookies. If you want your browser not to disclose information about your web behavior, you can change the settings in your browser. We draw your attention to the fact that this may make it problematic for you to use a number of websites, including our website. If you would like to retain the benefits of accepting cookies from the site, but wish to opt out of how this cookie is used for marketing purposes, you can check this using Advertising preferences, at Google or by registering the site on the Network Advertising Initiative opt-out page.